Internal
Marketplace – Is it the Next Big Thing?
by Wendy Garcia
Pace of Change
The financial
marketplace is always slow to implement change, always cautious when
taking the first step in a new direction – especially with regard to
technological change. What seem to be most effective, even if after a
period of hesitation, are the products that arise from a need or a
market opportunity, not the regulatory expectations. T+1 and STP both
collapsed; they were pushing for change the marketplace did not need,
nor for which was it asking. Algorithmic trading is becoming
increasingly more popular – because it makes sense in this market at
this time. Reg NMS is still on the desk of the Securities and Exchange
Commission, and the difficulty firms will have in complying if the rule
passes is clear, as it is clear the trouble firms are having trying to
meet compliance guidelines for Sarbanes-Oxley Act.
The truth of the matter
is that the marketplace is naturally progressing to a level that, once
it is reached, will make all of the Reg NMS and the Sarbanes-Oxley
debates moot. The marketplace is not unlike a child in its developmental
stages. When pushed faster than it is comfortable moving, it loses
confidence and falters. When presented with a task, it must be allowed
to integrate it into its processes at its own pace which, inevitably, is
slower than most of us would like, given the speed the industry demands
these days. However, if we are patient and allow the industry to
continue to move in the direction it is headed, we will find that it
develops into a stronger, more efficient and more dependable system
ready for the next logical developmental stage.
Internal Marketplace
Part of the market’s
current development is tied into internalization, or the ability of a
broker to match congruent buy and sell trades internally with an
automated system. The significance of internalizing order matching with
an automated system is the potential cost savings through achieving best
execution without having to pay the execution costs on each side of the
transaction, thus reducing the explicit costs of the trade. Granted,
this methodology certainly does not apply to the majority of trades, but
for the percentage for which it is effective, it is those trades that
will reduce market impact and seek out the liquidity that otherwise may
not be apparent. The remainder of the order flow still needs the
external marketplace, which means there still is a significant driver of
price discovery. Another notable advantage to the automated internal
marketplace is the verifiable audit trail that accompanies any
electronic trade order, which is much more difficult to track with
manually processed trades.
Headstrong, a
Virginia-based consultancy firm, acquired Elind at the end of last year,
thus providing Headstrong with “an array of customizable internal
matching services/components for investment banks and prime brokerages
to consolidate order management systems, cross orders internally, and
route those orders appropriately,” according to the release published in
November. STRIDE is Headstrong’s flagship product that is designed to
provide the sell-side with an automated internal marketplace. “The
internal marketplace is part of an evolutionary cycle,” commented
Gregory Johnston, former CEO of Elind, Inc. and current Director of
Financial Products at Headstrong. “Things do move cautiously. In a few
years this will be a widespread need in order for firms to be
competitive in the way they process transactions.”
Johnston believes the
internal marketplace is the next logical step in electronic trading
evolution. When you think of what FIX did for order and trade
processing when the buy-side had to call an order down to the sell-side
to work the orders on the exchanges or the OTC markets. The orders,
which were then handled primarily through phone calls and paper tickets,
came within a couple of years to be handled electronically between the
buy- and sell-sides as FIX grew and became more popular. “By late 1997
to today, the marketplace has seen a proliferation of FIX
compliant order management systems that could manage
information to various desks within the firm,” commented Johnston.
“Order routing networks evolved, then algorithmic trading. As a
result, this formed an electronic infrastructure internally within firms
and externally to the marketplace, now making internal crossing
possible. The problem,” continued Johnston “became implicit costs and
inefficiencies as a result of decimalization and market fragmentation.
Now, we have the ability to apply rules for electronic matching within
the firm to reduce trading costs and create more efficient markets.”
This progression of the
internal marketplace has stemmed in part from the advent of
decimalization and its effects, which contribute to what now makes it
difficult for institutions to find large pools of liquidity. Add to this
already existing situation the algorithmic trade providers, and it
simply adds to the dilemma of orders being hidden from the external
marketplace due to attempts to reduce impact costs. With the mergers and
acquisitions that are common in the industry, order flows within a firm
or company are in a multitude of different places, making it difficult
for firms to create efficiencies between them without the implementation
of an internal exchange.
Cross Cost
Examination
Indeed, Headstrong is
not alone in its vision of increased efficiencies in order flow. In a
report published last year, Larry Tabb, founder and CEO of The TABB
Group, commented on the increasing amount of control the buy-side is
taking over its order flow, made easier with – or perhaps due to – “FIX,
order management systems, ECNs, aggregation, crossing networks,
algorithms, and virtually an other equity trading advances.” One
phenomenon being seen as the buy-side is accepting increased
responsibility for its order flow is the decreased number of brokers a
firm is using (see related article “Electronic Trading Strategies Force
Buy-side and Sell-side to Rethink Relationship,” Feb 7) to execute its
trades. “While the number of brokers that investment managers and hedge
funds use is declining, firms report that they are increasing their
connectivity to their remaining brokers across the board,” commented
Tabb. “This enhanced connectivity enables more efficient analysis,
trading, and trade processing, lowering the cost of service throughout
the investment lifecycle.” The internal marketplace allows the sell-side
to decrease costs, which is reflected to the customers, who also have
access to larger pools of liquidity. There are two apparent types of
cost savings with the use of the internal marketplace. One is the
quantifiable cost, seen if even 10% of a firm’s order flow is crossed as
there are substantial savings simply with the lower cost of execution.
It is the implicit costs, though, that are critical. The impact and
delay costs associated with trading fall into this cost bucket. If a
large block is traded internally, that cost of the potential market
impact and cost of execution had the trade been executed through the
external marketplace are saved.
The purpose of the
utilization of the internal marketplace to match trades is to create
more efficient markets. Headstrong’s Johnston commented, “You can’t
ignore that if you can decrease costs, both implicit and explicit, make
liquidity more accessible and create transparency in markets you have a
winning formula for firms looking to establish a competitive advantage.”
Regulatory
Compliance
Obviously there are
questions surrounding regulatory compliance when faced with the option
of internalizing trades. Beyond even ensuring that best execution is
being achieved, there are matters of sustaining the Chinese Wall and how
this would interact with the passing of Reg NMS. “From
a compliance standpoint, crossing agency orders is very different than
crossing principal orders,” explained Johnston. “Today, most large firms
manually cross agency orders "upstairs". This is common practice. As
long as the execution is done at or inside the NBBO, having an
electronic capability to do this only enhances the speed of execution
and improves liquidity, all while reducing the cost of the execution.
This is a good thing from an NMS perspective. Crossing principal order
requires more complex compliance rules to assure that agency orders
receive appropriate priority. Compliance reporting to reflect this is
critical.”
Change of Pace
As we move into and through another
electronic development stage – whether that be in the implementation of
an internal marketplace or otherwise – the markets continue to increase
in efficiencies, reporting capabilities and transparency, among other
improvements. In time, the regulatory requirements firms currently are
being asked to meet by bending over backwards will, in all probability,
naturally be met through the needs associated with the increased
acceptance and more widespread use of the electronic marketplace. All
things change with time. The financial marketplace is not an exception.
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